Thursday, June 26, 2008

iTunes backs StrollOn. Sort of.

On 18th June I opened up a discussion as to where I thought that the industry was headed, that is the mp3 city guides industry. Click here for a more detailed and long-winded definition of the mp3 city guide industry. Already, after further exploration and investigation on the internet I have found some interesting development. These will undoubtedly excite the technophiles out there whilst striking fear into the heart of all you technophobes. My findings enable me to say this, that the travel industry is fast embracing all aspects of mobile technology.

Before I try to cover this in as brief and as interesting a way as possible, I would like to applaud one particular development on behalf of Apple and, more specifically, iTunes. After a good couple of years of striving for confirmation that the mp3 city guide industry does present another popular way of using an iPod, iTunes have actually said as much on their website. The boys from Cupertino, California have created a new section, ipodtours, where they have promoted the mp3 tours currently available for Chenonceau and Versailles in France, SFMOMA museum and Berlin's Jewish museum. Unsurprisingly the only other guide that they currently mention is the Disney Cruise Line iPod, which is preloaded with the relevant tours for your journey and ready to play. And more surprisingly they then supply an online guide on how to make a good a ipod tour.

Whisper it softly, but it looks like Apple are starting to agree with us, that the ipod lends itself to guiding and advising tourists and city visitors as well as it does to music listening. Have we turned a corner in professional and public perception? Well, certainly the professionals are beginning to value what we are doing and why, so it is now time to gain the trust of you, the disbelieving public. Over the course of the coming weeks, when we discuss several occurrences and changes within the industry, I am certain than you will start to have faith as well.

In the meantime, StrollOn...

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A World of Audio guides, Walks and iPods


About StrollOn

Hello and welcome to StrollOn, where we produce audio guides and audio tours of London, Paris and an ever-expanding list of major european cities. We have also developed our free city overviews and "Hot spots" (individual audio commentaries for individual sights and attractions). Whichever product interests you we simply ask that you select the relevant audio guide or audio tour on our website and download the mp3 files onto your iPod or other mp3 player, thereby turning your iPod into your "GuidePod".

As you will see from the this blog, we are a new company, providing recently developed products on our website. We've set up this blog so that we can tell you all about us as you join us from our infancy. And we are actively looking for feedback, both on the website and the blog. We don't want you to help us simply to become the biggest, but we do want you to help us become the best walking audio tours company.